Renzo Rosso on hiring the world's top designers, the see-now buy-now model and what every young designer should remember - Vogue Australia
![Guess founder and designer Renzo Rosso and a guest attend the Diesel Spring 2007 Collection Afterparty held at Gotham Hallin New York City, NY, USA on September 13, 2006. Photo by Gregorio Guess founder and designer Renzo Rosso and a guest attend the Diesel Spring 2007 Collection Afterparty held at Gotham Hallin New York City, NY, USA on September 13, 2006. Photo by Gregorio](https://c8.alamy.com/comp/2E9G45A/guess-founder-and-designer-renzo-rosso-and-a-guest-attend-the-diesel-spring-2007-collection-afterparty-held-at-gotham-hallin-new-york-city-ny-usa-on-september-13-2006-photo-by-gregorio-binuyaabacapresscom-2E9G45A.jpg)
Guess founder and designer Renzo Rosso and a guest attend the Diesel Spring 2007 Collection Afterparty held at Gotham Hallin New York City, NY, USA on September 13, 2006. Photo by Gregorio
![Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business](https://media.voguebusiness.com/photos/62175f60aa686b25f2b1b54f/2:3/w_2560%2Cc_limit/glenn-martens-diesel-voguebus-photographer-month-22-story.jpg)
Renzo Rosso and Glenn Martens turn up the volume on Diesel's “alternative luxury” strategy | Vogue Business
![Guess founder and designer Renzo Rosso attends the Diesel Spring 2007 Collection Afterparty held at Gotham Guess founder and designer Renzo Rosso attends the Diesel Spring 2007 Collection Afterparty held at Gotham](https://c8.alamy.com/comp/2E9G46D/guess-founder-and-designer-renzo-rosso-attends-the-diesel-spring-2007-collection-afterparty-held-at-gotham-hallin-new-york-city-ny-usa-on-september-13-2006-photo-by-gregorio-binuyaabacapresscom-2E9G46D.jpg)
Guess founder and designer Renzo Rosso attends the Diesel Spring 2007 Collection Afterparty held at Gotham
![Renzo Rosso, the founder of Diesel, poses during an interview with Reuters in the showroom of Maison Martin Margiela fashion house in Paris September 27, 2013. Rosso says competition for hot designers Renzo Rosso, the founder of Diesel, poses during an interview with Reuters in the showroom of Maison Martin Margiela fashion house in Paris September 27, 2013. Rosso says competition for hot designers](https://c8.alamy.com/compfr/2cx66nr/renzo-rosso-the-founder-of-diesel-poses-during-an-interview-with-reuters-in-the-showroom-of-maison-martin-margiela-fashion-house-in-paris-september-27-2013-rosso-says-competition-for-hot-designers-is-now-as-intense-as-for-football-stars-as-shown-by-the-speed-at-which-big-luxury-groups-such-as-lvmh-are-investing-in-promising-new-fashion-names-fashion-is-like-soccer-only-champions-make-a-difference-said-the-tattooed-58-year-old-entrepreneur-as-he-sat-in-the-showroom-of-one-of-his-brands-maison-martin-margiela-in-a-converted-19th-century-convent-in-paris-picture-taken-september-27-2-2cx66nr.jpg)